How we helped Healthy & tasty enhance their product experience.
Research
Strategy
Ideation
UI design
Usability testing
We prepared the magic mixture with care and paid attention to the subtle details of each design element.
2 Steps to locate, we created a very simple way to detect the location with an Interactive map.
For the hate of routine , Smooth & fast way to repeat and modify the daily order food requirements to be delivered without the hassle.
Like the gamified way.
More points, more discounts.
in a simple, strong and beautiful reward system.
We made it completely Clear and flexible To track the progress of your order at any step, from placing the order to receive.
We have created a unique and powerful design system that covers and highlights the identity and vision of the product.
Wireframes give us the ability to test our thoughts and brainstorm our ideas ,we tried to make it a hassle free ordering experience through clear button location and navigation.
We organized the steps in a clear and logical way aimed at making the information easy to find with the least amount of effort, resulting in user-friendly, usable product.
The goal is to generate a large number of ideas. Ideation stage is all about laying the groundwork for everything , moving into a smooth and productive design process.
At the very beginning of the project we had a two day long kickoff workshop. It helped us understand the client’s vision, we gathered information about the company, their customers. We created business strategy and creative strategy.
Focusing on understanding our customers’ problems and providing products or services that solve them. We used the value proposition canvas to deeply understand the value our product offers, and raise questions to be validated further with the users.
We’ve conducted a bunch of user interviews, with some of the targeted users, to uncover the different ways people search for, buy, and use products, so we can focus efforts on improving the experience for real people and use cases.
A competitive analysis can help to learn how competitions works, and determine the strengths and weaknesses of the competition in the market, and helps finding a distinct advantage.
We conducted user testing to get early feedback from our users, and it resulted in valuable feedback that we used to perform another round of iterations to make sure we overcome usability issues shown in the tests results.
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