Design Process


Requirement Understanding Defining Use Case Idea Creation


Competitor Analysis Value Preposition Analysis Customer Journey Map


Sketch & Wireframing Design Guidelines Prototyping


Usability Testing Improving Process Audit Process

Color Pallete


Unify the interface elements

We have created a unique and powerful design system that covers and highlights the identity and vision of the product.

Smooth, friendly and consistent UI

We prepared the magic mixture with care and paid attention to the subtle details of each design element


Wireframes give us the ability to test our thoughts and brainstorm our ideas ,we tried to make it a hassle free ordering experience through clear button location and navigation.

Information architecture

We organized the steps in a clear and logical way aimed at making the information easy to find with the least amount of effort, resulting in user-friendly, usable product.

Business & creative strategy

At the very beginning of the project we had a two day long kickoff workshop. It helped us understand the client’s vision, we gathered information about the company, their customers. We created business strategy and creative strategy.

Value Proposition Canvas

Focusing on understanding our customers problems and providing products or services that solve them. We used the value proposition canvas to deeply understand the value our product offers, and raise questions to be validated further with the users.

User persona

We’ve conducted a bunch of user interviews, with some of the targeted users, to uncover the different ways people search for, buy, and use products, so we can focus efforts on improving the experience for real people and use cases.

Competitive analysis

A competitive analysis can help to learn how competitions works, and determine the strengths and weaknesses of the competition in the market, and helps finding a distinct advantage.

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