At the very beginning of the project we had a two day long kickoff workshop. It helped us understand the client’s vision, we gathered information about the company, their customers. We created business strategy and creative strategy.
We used the value proposition canvas to deeply understand the value our product offers, and raise questions to be validated further with the users.
By considering the competition at the very beginning of the project, we determine the strengths and weaknesses of the competition in the market, and helps finding a distinct advantage.
We got a better understanding of the business, target users, we got assumptions, questions and we need validation and answers !
This is where the User research comes in handy !
We’ve conducted a bunch of user interviews, with some of the targeted users, out of it we started user modeling in form of personas, empathy maps & user scenarios in order to empathize with the users and communicate this empathy to the rest of the team
While personas are great, empathy takes user modeling to another level, getting us deeper into what the users really thinks, what they feel and how they feel or think in a deeper emotional level.
Customer Journey mapping give us a feel of the whole customer journey on and off the app itself, to get a feel of the context of the users, his ups and downs, and the opportunity of improvement at each phase
Now we understand our users deeply, we are driven by empathy, it’s time to find solutions that fit their needs.
It’s time to convert the information collected into Usable, Valuable, Desirable product.
We started our information architecture after having some refined features in hand, now we want to organize these information in a clear and logical way, and since time is the most precious resource people have, we aimed at making the information easy to find with the least amount of effort, resulting in user-friendly, usable product.
Wireframes give us the ability to test our thoughts and brainstorm our ideas ,translate them into usable interfaces that solve people’s problems and satisfy their needs.
Now we are ready for the User interface design, based on a design system tailored to match the branding and the functionality needed to make target users’ lives easier.
We started user interface design after establishing a strong design system based on the wireframes, using the brand guidelines as a reference and the research as a direction.
We conducted user testing on ” Prototyped User interface ” that has as real feeling as possible of our product, we got the most valuable feedback that has been used to understand our users even more and refine our product to fit their needs.
” Great design is iteration of good design ”
We conducted user testing to get early feedback from our users, and it resulted in valuable feedback that we used to perform another round of iterations to make sure we overcome usability issues shown in the tests results.
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